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gingicatFrom The Ethicist column of the New York Times.
Is It OK for My Boss to Use a Fake Identity With Customers?
By Kwame Anthony Appiah
I work at a small technology company that services small-business owners. My boss, who is the founder and owner of the company, often speaks directly to customers and potential customers on the phone. It could be a sales call; it could be to check in on an existing customer account to provide support; or various other reasons. She does not say her real name or title at the company, however. Instead, she uses a fake name and title that she invented. I think the reason is that she wants to project an image of the company that is larger than it really is and does not want the customer to know that they are speaking directly to the founder.
She also does this in an open space where other employees can hear her, and I worry it may be setting a bad example.
Is this OK? I’m thinking about whether to tell her that she has to use her real name when talking to customers on the phone? Name Withheld
( Read more... )
Is It OK for My Boss to Use a Fake Identity With Customers?
By Kwame Anthony Appiah
I work at a small technology company that services small-business owners. My boss, who is the founder and owner of the company, often speaks directly to customers and potential customers on the phone. It could be a sales call; it could be to check in on an existing customer account to provide support; or various other reasons. She does not say her real name or title at the company, however. Instead, she uses a fake name and title that she invented. I think the reason is that she wants to project an image of the company that is larger than it really is and does not want the customer to know that they are speaking directly to the founder.
She also does this in an open space where other employees can hear her, and I worry it may be setting a bad example.
Is this OK? I’m thinking about whether to tell her that she has to use her real name when talking to customers on the phone? Name Withheld
( Read more... )
