Ironically, Heaven isn't really a faith concept for all Jews.

I find it amusing they are trying to hold a religious concept of "your body isn't your own - into the ground you go, Ma!" while also trying to foist a concept the Jewish faith doesn't put much stock into.

We put much more stock into the here & now, "I plant a tree for those who come after me, the same way those who came before me planted a tree for me."