As it happens, a very interesting article on the marketing of "effective altruism" appeared today in Salon. Author Emile P. Torres shows how the movement--which in its most extreme form amounts to "let's concentrate even more wealth into the hands of billionaires so that they can fund technology that eventually will let us create untold numbers of digital people who will live in a VR paradise, and if that ruins the lives of people actually living now or in the near future, who cares"--is marketing itself to the public through the media. Looks like they've got Appiah on side, which is disturbing.

The article's here, no paywall: Selling 'longtermism': how PR and marketing drive a controversial new movement.